Whisky Education To The TradeWe are educators of staff in the hospitality / bar / event industry on Scotch and international single malt whiskies, GIN and domestic small batch bourbon & rye whiskies that are served in your establishment!
You'd think your whisky reps would do this - right?! "I wanted to thank you for your time / efforts to develop a program for our team. I speak for the staff - the experience was extremely valuable. Through your training, you have given us the foundation to dive deeper into the bottle and provide our guests a better understanding about scotch." - River's End, Jenner / May 2016 Our education is focused on the premise that: - Educating bar staff increases sales - PROVEN! - Staff will be more educated than your clients - PROVEN! - Staff learn how to offer whisky in a "flight" that compliments your inventory... your dining menu.... which upsells / engages / keeps customers in your establishment longer - PROVEN! - Clients return to learn more - PROVEN! - Clients "bond" with their servers, forming "return to establishment" relationships - PROVEN! We look forward to educating your staff on your inventory - including the increasing number of award winning international "best in world" single malt whiskies from Japan, Taiwan, Canada (best in world respectively the last 3 yrs) and other rising in recognition from: France, India, Ireland and Germany - along with the flood of new domestic West of the Mississippi small batch bourbon and rye whiskies. Whisky Educators Unbiased - Broad Stroke - Comprehensive |